#21: The Memes Infecting Your Brain (feat. Dr. Michael Hewitt-Gleeson)

This episode features Dr. Michael Hewitt-Gleeson, co-founder of the School of Thinking and one of the world’s leading cognitive scientists. He is also an author, lecturer, and consulting strategist for some of the biggest businesses in the world.

John Sader and Dr. Hewitt-Gleeson explain x10 thinking, memes, the memeplex, how emotion influences purchasing decisions, and thinking outside the box (lateral thinking).

And as a quick note, at the time of filming COVID-19 had not yet been declared a pandemic.